As interest from global consumers translated into actual purchases, Nooni Lip Oil set a new growth record in the North American market.
Through Amazon Prime Day, sales, traffic, and conversion rates in the US and Canada all increased, confirming the brand's market competitiveness.
Digital Awareness Translates to Actual Purchases
Nooni Lip Oil has been expanding its appeal among global consumers, primarily through TikTok, and channeling this interest into actual purchases on major commerce channels, including Amazon.
During the 2026 Amazon Prime Day, both the US and Canada saw simultaneous increases in sales, traffic, and conversion rates, confirming the effectiveness of this growth strategy.
Simultaneous Growth Recorded in Two North American Markets
In the US, average daily sales during the event increased by approximately 350% and traffic by 234% compared to regular days. In Canada, sales surged by 713% and traffic by 371%, showing an even greater growth rate than in the US.
The conversion rate also rose by approximately 4 percentage points in the US and about 5 percentage points in Canada.
Consumer Response Leading to Product Expansion
Sales of the new colors, Apple Mulberry and Apple Rosehip, increased by over 650% during the event compared to regular days. This is the result of expanding color options to match consumer preferences while maintaining the competitiveness of the flagship product.
MBX will continue to quickly reflect the feedback of global consumers into our products and content, and we will steadily expand Nooni's online and offline distribution touchpoints.
