2026 SHAPE Skin Awards
Kaja — Play Bento
Named “Best Powder Blush” by SHAPE USA for its triple-milled powders and effortless blendability.
2026
MBX makes beauty more novel and enjoyable with
creative brands and innovative products.
About Memebox
Memebox makes beauty more fresh and enjoyable
with creative brands and innovative products.
We add joy and confidence to the daily lives of customers around the world.
About Memebox
OUR JOURNEY
Milestones
Milestones
MBX is shaping a new chapter in K-beauty through continuous innovation and bold challenges.
2026
Nooni Lip Oil exceeds 5 million units in cumulative production and 400 million views on TikTok
Kaja enters Olive Young's US offline and online channels
Kaja 'Beauty Bento' exceeds 1.48 million units in cumulative sales
Nooni Lip Oil Cumulative Production Exceeds 5 Million Units and TikTok Views Surpass 400 Million
Kaja Expands into Olive Young's US Offline and Online Channels
Kaja 'Beauty Bento' Cumulative Sales Volume Surpasses 1.48 Million Units
2025
Secured an additional $6.5 million in investment, reaching approximately 310 billion KRW in cumulative investment
Entered over 4,000 cumulative stores across major US retailers
Secured an additional $6.5 million in investment, reaching approximately 310 billion KRW in cumulative investment
Entered over 4,000 cumulative stores across major US retailers
2022
Kaja Wins "Bustle Best of Beauty Awards" in the US
Launched on Lazada, a Southeast Asian E-commerce Platform
Kaja wins the US "Bustle Best of Beauty Awards"
Launches on Southeast Asian e-commerce platform Lazada
2021
2세대 뷰티 구독 서비스 론칭
2세대 뷰티 구독 서비스 론칭
2019
Selected as one of the TOP 10 'Most Innovative Companies in the World' in the Beauty Category by Fast Company
Changed the company name and CI to MBX
Selected as one of the TOP 10 'Most Innovative Companies in the World' in the Beauty Category by Fast Company
Changed the company name and CI to MBX
2018
Launched Sephora's first co-developed K-beauty brand 'Kaja'
Received The Korea Herald’s "The Investor’s Choice Awards"
Launched Sephora's first co-developed K-beauty brand 'Kaja'
Received The Korea Herald’s "The Investor’s Choice Awards"
2017
Expanded into Ulta Beauty, USA
Launched skincare brand 'I DEW CARE' in the USA
Expanded into Ulta Beauty, USA
Launched skincare brand 'I DEW CARE' in the USA
2016
Series C Investment Secured
Launched color brand 'PONY EFFECT'
Received Watsons 「Best Brand of the Year」 Award
Established Taiwan Branch
Series C Investment Secured
Launched color brand 'PONY EFFECT'
Received Watsons 「Best Brand of the Year」 Award
Established Taiwan Branch
2015
Secured Series B Investment
Launched skincare brand ‘nooni’
Launched color brand ‘I’M MEME’
Grand Prize in Specialized Shopping at the Smart App Awards
Won 「Best New Brand」 at the HWB Awards
Grand Prize for Outstanding Global Expansion among Korea Leading Companies
Ranked 1st in the Beauty Category of the Korea Consumer Satisfaction Index
Secured Series B Investment
Launched skincare brand ‘nooni’
Launched color brand ‘I’M MEME’
Grand Prize in Specialized Shopping at the Smart App Awards
Won 「Best New Brand」 at the HWB Awards
Grand Prize for Outstanding Global Expansion among Korea Leading Companies
Ranked 1st in the Beauty Category of the Korea Consumer Satisfaction Index
2014
Series A investment attracted
First domestic startup to attract investment from Y Combinator
Established US corporation
Series A investment attracted
First domestic startup to attract investment from Y Combinator
Established US corporation
2012
Launched beauty box subscription service
Founded Memebox
Launched beauty box subscription service
Founded Memebox
Awards
Achievements
Name of the award
Description
Year
2025 @cosme Taiwan Best Cosmetics Awards
PONY EFFECT — Prime Protect Sun Base
Inducted into the Hall of Fame after ranking in the Top 3 for three consecutive years.
2025
2024 Glam Beauty Awards
I DEW CARE — Tap Secret Dry Shampoo Powder
Selected as “Best Dry Shampoo for Travel” for its compact non-aerosol powder format.
2024
CONTACT
MBX creates new K-beauty experiences for global audiences.
We grow together with brands, partners, and talented people.
We will respond to your inquiry within three business days.
CONTACT
MBX creates new K-beauty experiences for global audiences.
We grow together with brands, partners, and talented people.
We will respond to your inquiry within three business days.
CONTACT
MBX creates new K-beauty experiences for global audiences.
We grow together with brands, partners, and talented people.
We will respond to your inquiry within three business days.
GLOBAL LOCATIONS
GLOBAL LOCATIONS
Where We Work
Where We Work
We connect with global markets through our key locations in Seoul, Los Angeles, and Taipei.
We connect with global markets through our key locations in Seoul, Los Angeles, and Taipei.
SEOUL · KR
MBX Seoul Office
14F, Nonhyeon Building, 556 Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
LOS ANGELES · US
MBX Los Angeles Office
6600 Sunset Blvd #504 Los Angeles, CA 90028, USA
TAIPEI · TW
MBX Taipei Office
No. 2, Section 5, Xinyi Rd Xinyi District, Taipei City 110, Taiwan
Representative: Hyungseok Ha
Company Name: MEMEBOX Corporation
Address: MEMEBOX, 14F, EToday Building, 556 Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
사업자등록번호 : 211-88-47525
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