BEYOND BEAUTY
BEYOND BEAUTY
BEYOND BEAUTY
ABOUT US
ABOUT US
ABOUT US
Memebox makes beauty new and enjoyable through creative brands and innovative products,
Adds joy and confidence to the everyday lives of customers around the world.
Memebox makes beauty new and enjoyable through creative brands and innovative products,
Adds joy and confidence to the everyday lives of customers around the world.
Memebox makes beauty new and enjoyable through creative brands and innovative products,
Adds joy and confidence to the everyday lives of customers around the world.
Memebox makes beauty new and enjoyable through creative brands and innovative products,
Adds joy and confidence to the everyday lives of customers around the world.
OUR JOURNEY
OUR JOURNEY
OUR JOURNEY
MILESTONES
MILESTONES
MILESTONES
MILESTONES
MBX is shaping a new chapter in K-beauty through continuous innovation and bold challenges.
MBX is shaping a new chapter in K-beauty through continuous innovation and bold challenges.
MBX is shaping a new chapter in K-beauty through continuous innovation and bold challenges.
MBX is shaping a new chapter in K-beauty through continuous innovation and bold challenges.
• Nooni Lip Oil surpasses 5 million units in cumulative production and 400 million views on TikTok • Kaja launches in Olive Young’s U.S. offline and online channels • Kaja ‘Beauty Bento’ surpasses 1.48 million units in cumulative sales
2026
2025
• Secured an additional $6.5 million in investment, bringing cumulative investment to approximately KRW 310 billion. • Launched in over 4,000 stores across major U.S. retailers.
• Kaja wins the "Bustle Best of Beauty Awards" in the U.S. • Launches on the Southeast Asian e-commerce platform Lazada.
2022
• Kaja wins the "Bustle Best of Beauty Awards" in the U.S. • Launches on the Southeast Asian e-commerce platform Lazada.
2018
2017
• Entered Ulta (US) • Launched skincare brand ‘I DEW CARE’ in the US
2019
• Named one of the "World’s Most Innovative Companies" (Top 10 in Beauty) by Fast Company • Changed company name and CI to MBX
• Secured Series C investment • Launched color cosmetics brand ‘PONY EFFECT’ • Won Watsons’ “Best Brand of the Year” award • Established Taiwan branch
2016
2015
• Secured Series B funding • Launched skincare brand ‘nooni’ • Launched color cosmetics brand ‘I’M MEME’ • Won Grand Prize in the Specialty Shopping category at the Smart App Awards • Won ‘Best New Brand’ at the HWB Awards • Won Grand Prize for Excellence in Overseas Expansion (Leading Korean Company) • Ranked 1st in the Beauty category of the Korea Consumer Satisfaction Index
• Launched beauty box subscription service • Founded Memebox
2012
• Nooni Lip Oil surpasses 5 million units in cumulative production and 400 million views on TikTok • Kaja launches in Olive Young’s U.S. offline and online channels • Kaja ‘Beauty Bento’ surpasses 1.48 million units in cumulative sales
• Nooni Lip Oil surpasses 5 million units in cumulative production and 400 million views on TikTok • Kaja launches in Olive Young’s U.S. offline and online channels • Kaja ‘Beauty Bento’ surpasses 1.48 million units in cumulative sales
2026
2025
• Secured an additional $6.5 million in investment, reaching approximately 310 billion KRW in total cumulative funding • Entered over 4,000 cumulative major retail store locations across the US
• Secured an additional $6.5 million in investment, reaching approximately 310 billion KRW in total cumulative funding • Entered over 4,000 cumulative major retail store locations across the US
• Kaja won the US 「Bustle Best of Beauty Awards」 • Expanded into Southeast Asian e-commerce platform Lazada
• Kaja won the US 「Bustle Best of Beauty Awards」 • Expanded into Southeast Asian e-commerce platform Lazada
2022
2019
• Named one of Fast Company’s "World’s Most Innovative Companies" (Top 10 in Beauty) • Changed corporate name and CI to MBX
• Named one of Fast Company’s "World’s Most Innovative Companies" (Top 10 in Beauty) • Changed corporate name and CI to MBX
• Kaja wins the "Bustle Best of Beauty Awards" in the U.S. • Launches on the Southeast Asian e-commerce platform Lazada.
• Kaja wins the "Bustle Best of Beauty Awards" in the U.S. • Launches on the Southeast Asian e-commerce platform Lazada.
2018
2017
• Expanded into Ulta in the US • Launched skincare brand 'I DEW CARE' in the US
• Entry into the U.S. Ulta market • Launch of the skincare brand “I DEW CARE” in the United States
• Secured Series C investment • Launched color cosmetics brand ‘PONY EFFECT’ • Won Watsons’ “Best Brand of the Year” award • Established Taiwan branch
• Secured Series C investment • Launched color cosmetics brand ‘PONY EFFECT’ • Won Watsons’ “Best Brand of the Year” award • Established Taiwan branch
2016
2015
• Secured Series B funding • Launched skincare brand ‘nooni’ • Launched color cosmetics brand ‘I’M MEME’ • Won Grand Prize in the Specialty Shopping category at the Smart App Awards • Won ‘Best New Brand’ at the HWB Awards • Won Grand Prize for Excellence in Overseas Expansion (Leading Korean Company) • Ranked 1st in the Beauty category of the Korea Consumer Satisfaction Index
• Secured Series B funding • Launched skincare brand ‘nooni’ • Launched color cosmetics brand ‘I’M MEME’ • Won Grand Prize in the Specialty Shopping category at the Smart App Awards • Won ‘Best New Brand’ at the HWB Awards • Won Grand Prize for Excellence in Overseas Expansion (Leading Korean Company) • Ranked 1st in the Beauty category of the Korea Consumer Satisfaction Index
• Launched beauty box subscription service • Founded Memebox
• Launched beauty box subscription service • Founded Memebox
2012
AWARDS
AWARDS
AWARDS
AWARDS
GLOBAL LOCATIONS
GLOBAL LOCATIONS
GLOBAL LOCATIONS
WHERE WE WORK
WHERE WE WORK
WHERE WE WORK
We will connect more closely with the global market centered on
Seoul in Korea, Los Angeles in the United States, and Taipei in Taiwan.
We will connect more closely with the global market centered on
Seoul in Korea, Los Angeles in the United States, and Taipei in Taiwan.
We will connect more closely with the global market centered on
Seoul in Korea, Los Angeles in the United States, and Taipei in Taiwan.
SEOUL · KR
SEOUL · KR
SEOUL · KR
MBX Seoul Office
MBX Seoul Office
MBX Seoul Office
14F, Nonhyeon Building, 556 Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
14F, Nonhyeon Building, 556 Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
14F, Nonhyeon Building, 556 Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
LOS ANGELES · US
LOS ANGELES · US
LOS ANGELES · US
MBX Seoul Office
MBX Seoul Office
MBX Seoul Office
14F, Nonhyeon Building, 556 Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
14F, Nonhyeon Building, 556 Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
14F, Nonhyeon Building, 556 Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
TAIPEI · TW
TAIPEI · TW
TAIPEI · TW
MBX Seoul Office
MBX Seoul Office
MBX Seoul Office
14F, Nonhyeon Building, 556 Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
14F, Nonhyeon Building, 556 Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
14F, Nonhyeon Building, 556 Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
SEOUL · KR
MBX Seoul Office
14F, Nonhyeon Building, 556 Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
LOS ANGELES · US
MBX Seoul Office
14F, Nonhyeon Building, 556 Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
TAIPEI · TW
MBX Seoul Office
14F, Nonhyeon Building, 556 Gangnam-daero, Gangnam-gu, Seoul, Republic of Korea
